ไมโครซอฟท์ (Microsoft) ประกาศความร่วมมืออย่างเป็นทางการกับ OpenAI ผู้สร้าง ChatGPT เพื่อปรับปรุงการค้นหาของ Bing และเว็บเบราว์เซอร์ Edge และเป็นการเพิ่มความร้อนแรงให้กับการแข่งขันธุรกิจเสิร์ชเอนจิน
ไมโครซอฟท์ มุ่งหน้าสู่การใช้งานปัญญาประดิษฐ์มากขึ้น โดยนำเทคโนโลยีที่อยู่เบื้องหลัง ChatGPT ซึ่งเป็นแชตบอตที่ร้อนแรงที่สุดของโลกใบนี้ มาเพิ่มศักยภาพการทำงาน
ไมโครซอฟท์ เพิ่งประกาศจัดงานอีเวนต์พิเศษเมื่อวันอังคารที่ผ่านมา ตรงกับเวลาในประเทศไทยช่วงประมาณตี 1 ของวันพุธที่ 8 กุมภาพันธ์ ใจความสำคัญของการจัดงานนี้ คือ ไมโครซอฟท์จะร่วมงานกับ โอเพนเอไอ เพื่อนำเทคโนโลยีของบริษัทมายกระดับความสามารถในผลิตภัณฑ์ที่ไมโครซอฟท์มีอยู่ไม่ว่าจะเป็น บิง (Bing) และเว็บเบราว์เซอร์ เอดจ์ (Edge)
สัตยา นาเดลลา ประธานเจ้าหน้าที่บริหารของไมโครซอฟท์ เปิดเผยว่า เทคโนโลยีของโอเพนเอไอ กำลังพลิกโฉมซอฟต์แวร์ทุกประเภท
ทางด้าน ยูซุฟ เมห์ดี หัวหน้าฝ่ายการตลาดผู้บริโภคของไมโครซอฟท์ กล่าวว่า เครื่องมือการค้นหาของบิงหลังจากนี้จะถูกขับเคลื่อนด้วยปัญญาประดิษฐ์ พร้อมกับทำงานบน Large language model หรือโมเดลภาษาขนาดใหญ่ ที่สำคัญเป็นรุ่นใหม่และมีประสิทธิภาพยิ่งกว่า ChatGPT นอกจากนี้ ผลลัพธ์ของการค้นหายังเป็นปัจจุบันมากขึ้นอีกด้วย
เมห์ดี กล่าวต่อไปว่า ในส่วนของบิงเวอร์ชันใหม่เอี่ยมอ่องนี้ จะเปิดให้ใช้งานได้เลยสำหรับผู้ใช้งานที่ลงทะเบียนแสดงความสนใจ แต่ผู้ใช้งานอีกนับล้านคนทั่วโลกที่กำลังรอคอย จะได้ใช้บิงเช่นกัน แต่อาจต้องรอสักหน่อย คาดว่าจะใช้เวลาไม่กี่สัปดาห์ข้างหน้านี้ ก็น่าจะพร้อมให้ใช้งานได้ถ้วนหน้า
ความร่วมมือของไมโครซอฟท์และโอเพนเอไอ นับวันจะยิ่งทวีความแน่นแฟ้นมากขึ้น โดยในช่วงแรกไมโครซอฟท์เคยลงทุนในโอเพนเอไอราว 1 พันล้านดอลลาร์สหรัฐ ก่อนที่จะขยับมาเป็น 1 หมื่นล้านดอลลาร์สหรัฐในปี 2023
แน่นอนว่าไมโครซอฟท์กำลังตั้งเป้าให้ตัวเองเป็นเบอร์ 1 ในตลาดแชตบอต จากการใช้เทคโนโลยีของโอเพนเอไอ ซึ่งหลังจากนี้ ความสามารถดังกล่าวก็จะขยายผลไปยังผลิตภัณฑ์อื่นของไมโครซอฟท์ต่อไป
จนถึงจุดนี้สามารถกล่าวได้ว่า ไมโครซอฟท์ พร้อมที่จะท้าชนกับกูเกิลในทุกๆ ด้าน ไม่ว่าจะเป็นเสิร์ชเอนจิน (Google search vs. Bing) และเว็บเบราว์เซอร์ (Chrome vs. Edge)
การจัดงานของไมโครซอฟท์ มีขึ้นก่อนหน้าการจัดงานด้านปัญญาประดิษฐ์ และระบบเสิร์ชเอนจินของกูเกิล ซึ่งจัดขึ้นที่กรุงปารีส ประเทศฝรั่งเศส ตรงกับเวลาในประเทศไทยช่วงประมาณ 20.30 น. ของวันนี้ 8 กุมภาพันธ์ ในส่วนปัญญาประดิษฐ์ของกูเกิลได้เปิดตัวก่อนเริ่มงาน 1 วัน โดยมาในชื่อ Bard (นักกวี)
![](https://mitinews.com/wp-content/uploads/2023/02/Dtbezn3nNUxytg04aiONiEtUWPdQkhTF4PBYOIO9Be35GQ-1024x576.webp)
พร้อมกันนี้ การที่ไมโครซอฟท์และกูเกิล ต่างนำแชตบอตเข้ามาอยู่ในส่วนการค้นหา นั่นแปลว่า หลังจากนี้รูปแบบการค้นหาจะเปลี่ยนไป จากเดิมที่อยู่ในลักษณะของลิงก์ (Link) เพื่อส่งตรงไปยังเว็บไซต์อื่น กลายเป็นในรูปแบบของถามตอบ โดยมีคำถามที่น่ากังวลตรงที่ว่า แชตบอตที่ให้คำตอบกับคนที่ถามนั้น ได้ให้ข้อมูลที่ถูกต้อง และตรงกับข้อเท็จจริงหรือไม่
ทั้งนี้ บนหน้าเว็บไซต์ของบิงเวอร์ชันใหม่ ได้มีการระบุข้อความที่เห็นได้อย่างเด่นชัดว่า บิงที่ขับเคลื่อนด้วยปัญญาประดิษฐ์ อาจมีความผิดพลาดเกิดขึ้นได้ ดังนั้นแล้วผู้ใช้งานต้องตรวจสอบข้อเท็จจริงด้วย
ที่มา: Microsoft
ที่มา : ไทยรัฐออนไลน์
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